Sam Saifi runs Frosted with his COO Jason. Here's where they started and where they are now.
Where Sam was
- $70K MRR
- Fast growth
- Founder overly involved in service delivery
- A new problem surfacing almost daily
- No clarity on what to do next
Where Sam is now
- $100K MRR
- Sam, the CEO, is out of ops and delivery
- Capacity up 60% without hiring
- Jason, the COO, freed up around 15 hours a week
- Churn down from 20% to 5%
The turning point
The turning point came when Sam found our content on LinkedIn. A post landed, and he reached out.
"I resonated with a post and decided to reach out. I was impressed by the clarity and precision of how you and Kristina presented solutions. It wasn't just theory, it was actionable, strategic, and rooted in experience."
The approach
We started by identifying their pain points and goals through a deep-dive strategy consultation. From there, we implemented our methodology, focused on three areas to set the business up for scalable success.
- Delivery Engine. Optimised org charts, clear roles and responsibilities, frameworks for team meetings, and performance management.
- Finance Core. We helped Sam and Jason step into true leadership by aligning their roles, improving decision-making, and focusing on their zones of genius.
- Founder to CEO and COO transition. We reverse-engineered their goals into actionable steps, built a hiring framework for A-players, and introduced advanced financial planning.
We rolled these changes out through a three-month Live Growth Roadmap. Why "live"? Because with organisational change there are always two agendas: the one you plan, and the one you adapt to as challenges and opportunities emerge.
Here's what went on the roadmap:
- Operational restructure
- Project management restructure
- Team alignment, including the founders
- A new hiring process
- Financial clarity, including a financial model
- Frameworks for growth
One of the core philosophies we bring to work is this: your business is a direct reflection of you as a founder. If you want the business to evolve, you need to evolve first. Growth isn't only about fixing operational issues or building better systems. It's about levelling up as a leader so you can inspire and empower your team to do the same.
When founders step up, their teams follow. By helping Sam and Jason become the leaders their business needed, we set the foundation for their team to grow, adapt, and operate at a higher level.
The results
While the financial impact will keep unfolding, the groundwork has been laid for sustainable growth.
- Grew from $70K to $100K MRR.
- Capacity up 60% without hiring. Their original objective was to onboard 2-3 new clients each month, around $15K MRR, without any strain on operations. That is more than achieved.
- Jason, the COO, freed up around 15 hours a week.
- Churn down from 20% to 5%. That protected tens of thousands in recurring revenue that would have otherwise dropped off.
- The founders stepped into true leadership roles, focused on strategy and vision rather than daily firefighting.
Where is founder dependency sitting inside your business?
The Founder Dependency Audit is a structured diagnostic across delivery and operations, sales systems, decision frameworks, team structure, and AI. We pinpoint exactly where you're the load-bearing wall, and the sequence of changes that removes it without breaking what already works.
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