About

We build the thing that runs without you.

An advisory and education firm that specialises in helping eCommerce agency and B2B service founders scale without being stuck in the day-to-day.

Romans Ivanovs and Kristina Radeva
The work

We remove founder dependency from agencies and B2B service businesses.

Because most founders eventually hit the same ceiling: the business cannot grow without pulling them deeper into delivery, operations, sales, and every important decision.

We’re Romans Ivanovs and Kristina Radeva and across our portfolio, we have helped scale 60+ eCommerce agencies and B2B service businesses to $100k–$400k a month. We’ve restructured their operations, rebuilt offers, reviewed P&Ls, and redesigned how the business runs.

We’re not selling AI as a magic pill or repackaging someone else’s experience into a clean framework.

We build the operational structure, leadership, and systems that allow the founder to step out while the business keeps performing.

In their words

What founders say.

"We were able to attain Klaviyo Elite Status (reserved for the top 0.2% of agencies worldwide) and significantly improve profit margins and efficiency throughout the business by implementing her suggested changes."
Adam KitchenAdam KitchenCo-founder, Magnet Monster
"Romans & Kristina don't bullsh*t you. They cut straight to what's broken and how to fix it. It's uncomfortable, but it works."
Bogdan ZabolotnovBogdan ZabolotnovCOO, Growthub
"You showed us what needed to be done and helped us get there step by step. We hit pretty much everything we were looking for within three months."
Jason EdwardsJason EdwardsCOO, Frosted
"Romans has given us a host of really powerful operating models and frameworks that frankly I in my 12-year career never thought of."
Oliver Duffy-LeeOliver Duffy-LeePartner at 21six
The track record

Built in the trenches with agency founders.

Built from advising founders through the same growth stage, team challenges, and client pressures.

See client work
60+
Agencies advised
2.5X
Avg. added revenue
30+
Founders removed from day-to-day
$50M
Current client portfolio
The bigger picture

Remove The Founder is one part of Big Growth Group.

Big Growth Group is the holding company behind the work. The advisory, the diagnostic, and the community each play a different role in taking a founder out of the day-to-day.

Advisory

RemoveTheFounder.com

The advisory brand where the operating system gets installed. Where the structure, rhythm, and systems are built inside your business.

Remove The Founder
Diagnostic

KeyManScore.com

The assessment that quantifies how dependent your agency is on you across five operational layers, and tells you where the structure breaks first.

Key Man Score
Community

AgencyDinner.com

Private dinners and a global community of agency founders working through the same ceiling, in the same room.

Agency Dinner
The next step

How dependent is your agency on you?

Take the Founder Dependency Audit

Built for agency and online service founders